Date : Dec. 8, 2015, Tuesday. All day private
Location : Somewhere in LA
Workshop Fee ; $ 350 per person ( includes free WP demo site )
Learn how to use landing pages for higher converting campaigns
Learn the fundamentals of creating Landing Pages using WordPress. This One-day WordPress basics
for beginners and Landing Page fundamentals are great for agency people, startups, and even WP developers.I will be cover the following topics.
WordPress Topics
- WordPress terminologies – html, css, database, sql, widgets
- Anatomy of a WordPress Site – Header, Content, Sidebar, Footer
- WordPress – Creating Pages, Categories, & Posts
- Navigation Basics using the menu system versus page system – Navigation tips & visual layout
- The power of tags & slugs in posts & pages for SEO & Google searches.
- WordPress categories versus wordpress tags .
- The Power of Widgets – Modifying the look of your site using these amazing tools.<
- Selecting WP templates or themes to create the feel and look for your website brand.
- Installing images & graphics – Visual layout & html technique
- WordPress Plugins – Make your site dynamic with the power of Plugins. The top plugins for creating Killer Landing Pages inside your WordPress site.
- Using WordPress shortcodes. Code less. Focus more on content
- Using Pixlr express ( free online photo editor ) instead of Photoshop to edit & resize photos.
- Contact form plugins like Fast Secure Contact. Create unlimited forms to generate
more sales and business for your website. What plugins works best for a landing page
Landing Page Fundamentals
- What is landing page ?
- Landing page terminologies – lead capture, sales funnel, message match
- Uses for landing pages
- Creating a lead generation landing page
- Creating click through landing page
- Dedicated landing pages vs. homepages
- What is a message match ?
We will talk about 2 case studies using lead generation and sales funnel.
TAKE AWAY
Landing pages should have all navigation and extra links removed
so there is only a single action for your visitors to take. Click your call-to-action.
Resources for Landing Page Workshop
Samples of killer landing pages
http://land-book.com/
the most amazing landing page with killer graphics and useful content
https://getbeagle.co/
Wireframing a Landing Page
